General (Ret.) Elyezer Shkedy was the 15^th commander of the Israeli Air Force. During his service, Shkedy commanded numerous strategic operations, including the now-famous Operation Orchard airstrike on the Syrian nuclear reactor.  After retiring from active duty, Shkedy became the CEO of the Israeli flag carrier airline El Al – the largest civilian airline in the country. Today, he volunteers as chairman of over 15 educational and social startups.

In his debut bestselling book, Who The F*ck is Michael?, Shkedy distills over a hundred inspiring life lessons on leadership, success, excellence, and the importance of hard work and personal responsibility, in what quickly became a staple reading material for companies, officers, and countless individuals nationwide.