There are many ways to succeed at managing brands. Nirit Elyovich believes that the secret lies in a deep understanding of your consumers’ psyche. After years of leading brands to success and writing brand stories, Nirit finally found a story that enchanted her more than any brand. Contrary to writing texts based on facts and data, writing a historical romance had Nirit skipping between reality and imagination, revealed to her the world of Jewish literature, and swept her a hundred years back in time.

Nirit was born and raised in Yavne’el, near the Sea of Galilee, but has spent her entire adult life in Tel Aviv. She is a mother of two daughters and holds a B.A in Economics and an M.A in Business Management.