Yossi Yassour, an Israeli bestselling author and esteemed professor of Business Administration, presents the fascinating field of decision-making in a clear, humorous, and accessible language, to allow you to make the decisions that are most right for you.

You are watching a reality TV show you enjoy. At the same time, a friend calls you and tells you that a competing TV channel is showing a different reality TV show you like. When you put down the phone, are you in a better situation than you were before? Even though you now have more choices, you may be surprised to discover that most people would say your situation is worse. But how is this logical?

Whether we are aware of it or not, we make decisions every moment of our life. The problems begin to form when we base too many of our decisions on wrong comparisons, misinformation, misguided risk assessment, and other negative emotional influences.

The reasons for our failures are many, complex, and varied. Sometimes the consequences are no more than amusing, but sometimes they are critical. However, they are certainly avoidable. If we are more aware of the things that affect our decisions, we will be able to make smarter, braver, and more accurate decisions that will improve and enrich our lives and those of the people around us.

Professor Yossi Yassour, Doctor of Business Administration from Harvard University, has focused his work and his academic writing on the field of decision theory for nearly 50 years. Based on his many years of experience, insights from research he has conducted with his colleagues, and other academic work done by the world’s best researchers, he invites you into the wonderfully fascinating world of decision theory, its practical applications, and the many methods you can employ to avoid failure while making decisions.