All the tools, strategies, tactics, and powerful secrets the best lawyers in the world are using to get what they want.

Clients, juries, or judges – lawyers are in a constant state of persuasion and influence, spending their entire professional careers learning to negotiate through a literal process of trial and error. A good lawyer might win cases, but the best lawyers know how to close deals, get raises, and grow their reputation through simple, sometimes subtle techniques and philosophies grown in and out of the courthouse.

Whether you are leading a team of co-workers or trying to close the final deal of the day, the ability to “convert” others to your point of view is crucial to leading a full and satisfying life.

In this book, expert litigator and negotiation researcher Tomer Sofer distills the guiding principles of success that drive the world’s best lawyers. Built on years of academic and professional research, Convince Like a Counselor gives you the practical, proven lessons, tactics, and approaches that lie at the core of every negotiation endeavor.

By learning the fundamentals of how litigators negotiate and exert their influence, and accompanied by case studies and actionable exercises, this book will help you:

• Build your case – carefully develop and fine-tune your unique message to any audience.
• Grow your image – learn to communicate your message while creating and managing credibility and empathy.
• Close your deals – use honesty, humility, and compassion to get the results you want.

Convince Like a Counselor is an important tool for anyone who strives to improve their hard and soft communication skills, with the realization that in today’s competitive reality, we are either convincing – or being convinced.