Avi Friede is an architect, poet and writer. Over the years he has engaged in many different occupations: carpenter, soldier, computer technician, porter, painter, among other odd jobs. As life steered him along, Avi evolved until he centered around his profession as an architect.

To him, architecture means people. Many times, when couples reach a unique stage in their lives where they about to fulfill their dream, Avi is with them all the way, curious and alert to every story and its circumstances. He learns about them and applies his rich insights to the home he designs for them.

Over the years he has managed to collect many stories, situations and people, enough to be able to weave new images and stories from their lives and his own. The Woman in the Reflection is one such image.