What if you could always get people to do things your way?

You Deserve Better will teach you specific strategies and tactics designed to improve your negotiation and persuasion skills. Contrary to popular belief, intuition and life experience are not enough. Academic studies have shown that concrete knowledge from behavioral and social science can be brought to bear as you learn how to persuade and negotiate better.

Sounds great! But can anybody learn these methods?

Written in a fluent and accessible style, this book addresses the general public and aims to help everyone. It is rich in instructive negotiation scenarios, with which anybody can identify: employees with their employers and colleagues; parents with young children about hours of television permitted and with teenagers about curfews; partners about sharing housework and raising children; businessmen with customers, investors, suppliers and partners; politicians with friends and foes alike.

You Deserve Better is packed with “take-away” power!

As editor, Tami Chapnick, remarked after completing the editing process, “I find myself using at least one of the tools that I learned from this book every week.” The insights and useful strategies that it demonstrates will remain with you long after you have finished reading.