Zipi Kobrinski is an experienced family coach and lecturer who specializes in families and adults diagnosed with ADHD. Kobrinski developed the ASFCA model for coaching adolescents with ADHD, and a model she calls "Reversing the Cycle" for parenting children with learning disabilities.

She is a strong believer in the power of the family as a unit to help a child succeed, and teaches people how to achieve success because of ADHD, rather than simply finding ways to overcome it. As a mother herself, Kobrinski draws on her extensive experience and personal and professional stories in her book.